Nan: Toey Pongsakorn and Ton Thanasit recently embarked on an enlightening journey to the old city, where they admired world-class murals and delved into the innovative cultivation of the Chiang Da vegetable in the program "Hom Phaen Din..." (Fragrance of the Land).

According to Thai News Agency, a significant highlight of their visit was Chewana Nature, a local health and beauty brand that is revolutionizing traditional Thai herbal wisdom through modern innovation. This unique agro-tourism and health destination showcases innovative methods to enhance local vegetables, such as the "100% Organic Gymnema sylvestre." Chewana Nature is dedicated to selecting natural ingredients and local herbs from the Nan province, carefully extracting them to produce high-quality products like herbal shampoos, skin serums, and body care items, all free of harmful chemicals.

The growth of Chewana Nature not only provides consumers with safe and pure health care options but also significantly contributes to job creation and supports local farmers. The Bank for Agriculture and Agricultural Cooperatives (BAAC) plays a crucial role as a partner, backing Chewana Nature from cultivation to processing innovation, thereby ensuring sustainable employment and income for farmers within the community.

The program "Hom Phaen Din Klin Ai Kaset" (Fragrance of the Land, Scent of Agriculture) invites viewers to explore how traditional wisdom can evolve into modern, internationally acclaimed crafts. Catch the episode this Saturday, August 8th, at 8:20 PM on Channel 9 MCOT HD (Press 30).