Bangkok: Animation International (Thailand) Co., Ltd., also known as AI Thailand, is set to host a grand "Doraemon Birthday Party 2026" in a bid to cement its leadership in Character Marketing within Thailand. The event aims to promote sustainable growth for the iconic brand 'Doraemon' by partnering with various stakeholders to celebrate the beloved blue robotic cat's official birthday on September 3rd.

According to Thai News Agency, AI Thailand's Managing Director, Mr. Pariphan Nunbhakdi, emphasized that Doraemon represents more than just a cartoon; it is a shared memory for many. AI Thailand's core strategy involves connecting with and maintaining its fan base, while also reaching out to Gen Z and new families. The company plans to achieve this by blending on-ground and online activities to offer tangible experiences and strengthen fan relationships. Building on the success of the previous year, AI Thailand will host the 'Doraemon Birthday Party 2026' from September 1-3, 2026, at Central Westgate.

The event promises to transform the venue into a Doraemon dream world, featuring a giant Doraemon balloon as a central photo landmark, a giant cake for birthday wishes, a treasure hunt activity zone, and an exclusive Meet and Greet with Doraemon and his friends. Additionally, special collection merchandise will be available for pre-order exclusively at this event. AI Thailand is confident that the celebration will not only mark Doraemon's birthday but also strengthen the character's position as an influential intellectual property capable of generating continuous market value with business partners in Thailand.