Bangkok: Bangkok Commercial Asset Management Public Company Limited (BAM) has implemented a Smart Agent strategy for Non-Performing Assets (NPAs) to accelerate sales by partnering with “Agentplus,” a real estate sales agency, and “MBKG,” a loan provider, to increase sales opportunities and provide services to customers. The company emphasizes that this collaboration will help strengthen business partnerships and enhance the organization’s sustainable success.
According to Thai News Agency, BAM has signed a Memorandum of Understanding (MOU) with MBK Guarantee Co., Ltd. (MBKG) and Agent Plus (Thailand) Co., Ltd. (Agentplus) to reduce asset holding periods and accelerate revenue generation, as well as expand customer service channels to foster sustainable business growth.
Dr. Rak Vorakitpokathorn, Chief Executive Officer of BAM, stated that as the largest asset manager in the market, BAM has expanded its asset sales through a comprehensive partnership strategy. This includes employing professional real estate agents with a deep understanding of consumer behavior, covering both Bangkok and other provinces. Combined with modern digital marketing technology and lending expertise, this approach ensures systematic and efficient asset management and sales of BAM’s assets.
For this collaboration, BAM will leverage Agentplus’s professional expertise to help identify interested buyers of NPAs and act as an agent for their sale, in collaboration with MBKG, which will provide lending support. BAM’s NPAs are expected to add value to customers, including retail buyers, investors, and developers. The collaboration between BAM, Agentplus, and MBKG is anticipated to spark a new era in the real estate industry by seamlessly connecting asset owners, real estate agents, and lending businesses. This enables a comprehensive asset sale and lending service, creating value and sustainably reinvesting it into the economy.
Mr. Suwet Thirawachirakul, Vice Chairman of MBK Public Company Limited and Chairman of MBK Guarantee Co., Ltd., commented on the collaboration, saying that as a strategic partner in the ‘NPAs Smart Agent’ project, MBKG aims to accelerate the sales of NPAs. This is seen as a significant step for the real estate market ecosystem, addressing the financial gap for both investors and individual buyers who face challenges in accessing loans from mainstream financial institutions. MBKG complements this collaboration by offering fast and tailored financing options for NPA buyers, ensuring smooth and rapid sales and transfers of ownership.
This collaboration not only strengthens the real estate distribution supply chain but also elevates the management standards of NPAs in Thailand. It enables the efficient circulation of valuable assets back into the economy, maximizing benefits for all buyer groups and contributing to the sustainable growth of the country’s economy. MBKG is prepared to move forward alongside its partners to ensure the collaboration achieves shared goals.
Ms. Patima Jirathamrongchart, Chief Executive Officer of Agent Plus (Thailand) Co., Ltd., stated that the signing ceremony was held to enhance strategic cooperation between the three organizations. The focus is on supporting asset management, developing marketing tools, and expanding effective sales channels for real estate assets, particularly BAM’s NPAs.
This collaboration reflects a shared commitment to developing business potential and setting new standards for the Thai real estate market through data integration, agent support systems, and enhanced customer service. This will be transparent, modern, and responsive to consumer needs.
The collaboration will strengthen the agent network and enhance overall marketing opportunities, driving sustainable growth in the real estate industry. This MOU signing ceremony marks an important step in the collaboration between asset management leaders and real estate marketing experts, who are ready to jointly develop solutions and work systems to maximize benefits for clients, investors, and the real estate market as a whole.