Bangkok: FIFA could earn over 368 million baht from selling pieces of the grass used in the World Cup final. The stadiums to be used for the World Cup final later this month are set to generate massive revenue, with reports that FIFA plans to cut up the used turf and sell it as souvenirs in four different grades.

According to Thai News Agency, FIFA will harvest the turf immediately after the World Cup, the world's most-watched sporting event, concludes on July 19th in East Rutherford, New Jersey. It is expected that the sale of merchandise, limited to customers in the US and Europe only, will generate over $11 million USD (approximately 368.5 million THB) in total revenue.

In addition to the already high-priced tournament tickets and other memorabilia, the top-tier commemorative turf piece will retail for $3,000 USD (approximately 100,500 THB). It includes a 3-inch by 3-inch turf mat, a gold-embossed replica ticket, a miniature replica World Cup football, and a cut crystal World Cup trophy. The remaining three tiers of turf pieces will be priced at $450 USD (approximately 15,075 THB), $900 USD (approximately 30,150 THB), and $1,200 USD (approximately 40,200 THB), respectively. Each tier is limited to a maximum of 2,026 pieces.

The report further states that the grass to be used in the World Cup final was grown at a grass farm in North Carolina. To maintain consistency, new sets of natural grass were installed in all stadiums hosting World Cup matches, including those that normally use artificial turf, such as those in Seattle, Atlanta, East Rutherford, Vancouver (Canada), Arlington (Texas), and Inglewood (California).

However, it has not yet been revealed what will be done with the grass on the other pitches that were not used to host the final match. The 2026 FIFA World Cup will feature a record 48 teams, with a total of 104 matches played across 3 countries and 16 stadiums throughout the tournament.