Bangkok: The Prime Minister will kick off the "Thailand Helps Thailand" campaign tomorrow, hoping to reduce the cost of living for the people.

According to Thai News Agency, Prime Minister Anutin Charnvirakul is set to preside over the opening of the "Thai Helps Thai: Reduce the Burden, Lower the Cost of Living" project tomorrow at the Santi Maitri Building, Government House. Minister of Commerce Supajee Suthamphan, along with executives from the Ministry of Commerce and the private sector, will also be in attendance. This initiative aims to provide affordable goods through retail stores and modern trade outlets to help alleviate the financial burden on the public.

Mr. Poonpong Naiyanapakorn, Director-General of the Department of Business Development, has confirmed the readiness of participating retailers. Inspections have revealed that over 1,000 essential items will be available at discounts of up to 30%. These discounts apply to both consumer goods, such as soap, shampoo, and toothpaste, and food items like rice, sugar, and cooking oil. The project aims to make daily necessities more accessible and affordable.

Retailers such as Makro, Lotus, Tops, and GO Wholesale are prepared to support this initiative by offering extensive product selections at competitive prices. Additionally, all 15 branches of Gourmet Market will provide a selection of over 50 discounted items from House Brand and alternative brands. Big C Supercenter has also confirmed the readiness of its 1,646 branches across the nation to participate in the campaign, ensuring sufficient stock to meet consumer demand.

The project officially begins on April 1, 2026, and consumers can look for the "Thai Helps Thai" project sign both in front of and inside participating shopping malls nationwide. It is anticipated that this initiative will significantly reduce the cost of living and boost disposable income for the general public.