Bangkok: SAM announced January 5, 2026, as the registration date for debtors with less than 100,000 baht in debt to participate in the "Pay Off Debt Quickly, Move Forward" project, aimed at restructuring debt problems and helping people start a new, sustainable financial life. According to Thai News Agency, Ms. Nartnaree Rattapat, Managing Director of Sukhumvit Asset Management Co., Ltd. (SAM), revealed that Monday, January 5, 2026, will be the first day of the 'Pay Off Debt Quickly, Move Forward' project. This project offers individual borrowers with unsecured, non-performing loans (NPLs) exceeding 90 days as of September 30, 2025, and with a total debt not exceeding 100,000 baht, the opportunity to officially register for the project through the Bank of Thailand website, www.bot.or.th. Borrowers can check their eligibility and meet the project's conditions. After registering, borrowers will receive an SMS notification of the decision to the phone number provided during registration, and SAM will contact the m to inform them of the next steps.
Ms. Nartnaree further stated that the debt transfer process between commercial banks and their affiliated companies, or non-bank entities participating in the project, is currently underway and progressing according to plan. The target group comprises approximately 1.6 million accounts, or 1.2 million borrowers, representing a total debt burden of 43.6 billion baht. Registration for the 'Pay Off Debt Quickly, Move Forward' project will begin on January 5, 2026. To facilitate borrowers' contact, SAM has assigned the creditor financial institutions to receive applications and process them on its behalf. Borrowers with a single creditor can contact their creditor directly for debt restructuring, while borrowers with debts to multiple financial institutions can contact SAM directly.
The 'Pay Off Debt Quickly, Move Forward' program offers two lenient debt restructuring measures, allowing borrowers to choose repayment terms based on their ability: 1. The 'Pay, Close, Done' measure allows borrowers to make a partial payment to immediately close the debt, and 2. The 'Installment Payment' measure allows borrowers to repay the debt in installments over a maximum of 3 years, with interest waived during the program.
'This is a significant step reflecting SAM's role as a Social Asset Management Company (Social AMC), demonstrating its ability to implement concrete and rapid changes. From today onward, SAM's debt restructuring is not about debt collection or managing debt for profit or business gain, but about viewing debt from a social perspective as well,' said Ms. Nartnaree.
Those interested in applying for the program can find information on the website www.sam.or.th and the Bank of Thailand website www.bot.or.th, or inquire for more details at SAM Call Center 1443, press 6, and Line: @samsocialamc, or BOT Contact Center 1213, as well as the debtor's existing creditor financial institutions.