Bangkok: Supajee Suthamphan, Deputy Prime Minister and Minister of Commerce, has addressed the controversy surrounding her live-streamed sale of durians priced at 100 baht each. She explained that the initiative was part of a strategy to manage surplus production and ensure that the products reach consumers swiftly.

According to Thai News Agency, Supajee took to Facebook to elaborate on the criticism, stating that the live commerce initiative is a collaborative effort between the Ministry of Commerce and various influencers. She emphasized that this approach is part of a proactive marketing plan aimed at addressing a forecasted 33% increase in durian production this year compared to the previous year.

Supajee outlined that the Ministry's strategy includes both domestic and international marketing plans to prevent surplus production issues. Live Commerce, she noted, is a channel that facilitates quick and widespread product distribution. The Ministry has partnered with numerous influencers, who employ different marketing strategies, without providing preferential support to any particular influencer.

She specifically mentioned Pimrypie, noting that her efforts are aimed at assisting farmers through mutually agreed terms between buyers and sellers. Supajee assured that concerns about product descriptions not matching reality are unlikely, given the strong public response and the monitoring by regulatory agencies.

Regarding durian pricing, Supajee reiterated that prices remain favorable. Export grade AB durians are priced between 135-150 baht per kilogram, grade C at 90-100 baht per kilogram, grade D at 70-80 baht per kilogram, and mixed grades at 125-130 baht per kilogram, depending on quality.

The collaboration with influencers is intended to manage the upcoming surplus and ensure quick distribution to consumers nationwide.