Bangkok: "Supamas" orders the Consumer Protection Board to tighten control over direct selling and direct marketing businesses. Minister Supamas expresses concern over consumer exploitation by direct selling and direct marketing businesses and instructs the Consumer Protection Board to tighten controls and overhaul consumer protection to cover all aspects.

According to Thai News Agency, Ms. Supamas Isarabhakdi, Minister attached to the Prime Minister's Office, in her capacity as supervisor of the Office of the Consumer Protection Board (OCPB), revealed that the government is moving forward with upgrading the regulation of "direct selling and direct marketing businesses" to ensure that the growth of these businesses goes hand-in-hand with concrete consumer protection.

Ms. Suphamas stated that purchasing behavior through digital channels, such as social media and online platforms, is continuously expanding, making it easier for people to access products. However, she noted risks such as exaggerated advertising, failure to disclose information, and unfair terms and conditions, which directly affect consumer rights. She emphasized that businesses must operate transparently, be verifiable, and adhere to ethical principles, not just comply with the law. But it is necessary to ensure fairness for consumers at every step.

Ms. Suphamas has instructed the Consumer Protection Board (CPB) to expedite the analysis and compilation of data on problems in all dimensions, including legal aspects, business structure, and market mechanisms, in order to formulate clear, timely, and practical policy proposals. This is considered a new foundation for the quality growth of Thailand's direct selling and direct marketing businesses, while building long-term consumer confidence. The CPB is currently finalizing the study results to present guidelines to the government and consider new measures to align with the digital economy in the future.