Madrid: Thailand once again takes the top spot, winning the "Best Welcoming Country" award at the Travel Ranking Awards 2026. This reflects its image as the land of smiles, friendly people, delicious food, diverse attractions, and unforgettable experiences.

According to Thai News Agency, the Ministry of Tourism and Sports revealed that Thailand has once again brought pride to the world stage by winning the "Country that Best Welcomes Tourists" award at the Travel Ranking Awards 2026, held on March 26, 2026, in Spain.

This award reflects Thailand's image as the "Land of Smiles," captivating tourists worldwide with its friendly people, delicious Thai cuisine, diverse attractions, and unforgettable travel experiences. As a result, Thailand is more than just a "destination," it has become a "memory" that travelers yearn to revisit.

The Ministry of Tourism and Sports extends its congratulations on this achievement and is ready to move forward in driving the growth of Thai tourism in a quality and sustainable manner, in order to continuously showcase the charm of Thailand to the world.