Bangkok: The National Coconut Policy Council (NPC) has outlined a strategic plan aimed at revitalizing Thailand’s ailing coconut industry. Minister Peerapan Salirathavipak has urged farmers to swiftly form associations to enhance their bargaining power and collaborate with the Commerce Ministry to identify and expand into new export markets.

According to Thai News Agency, Mr. Peerapan Salirathavipak, leader of the Ruam Thai Sang Chart Party, along with key party members, engaged in discussions with coconut farmers and wholesalers. The meeting, organized by Mr. Kosol Tanthong, a former parliamentary candidate, addressed the pressing issue of plummeting coconut prices. Farmers pointed to competition from Chinese capital in the trading market as a significant factor undermining Thai businesses and eroding market share.

Mr. Peerapan emphasized the necessity for Thai coconuts to meet international standards and requirements to successfully penetrate new export markets. He advised coconut farmers, particularly in the major producing provinces of Ratchaburi, Nakhon Pathom, Samut Songkhram, and Samut Sakhon, to establish associations or producer groups. This would facilitate better communication and coordination with government bodies, enabling more effective implementation of assistance measures from the Ministry of Commerce.

The minister remarked on the current lack of a centralized representative organization for coconut farmers, which hinders effective communication and support. He highlighted the importance of having a representative to convey farmers’ needs to government agencies and to explore new markets such as the Middle East, Africa, Europe, and America.

Mr. Peerapan has committed to coordinating with the Ministry of Commerce to support coconut farmers and has urged them to organize swiftly. By forming associations, farmers can adopt a more systematic approach, enhancing their influence and capacity to pursue long-term solutions to the industry’s challenges.