Los angeles: Scarlett Johansson, Cate Blanchett, and Joseph Gordon-Levitt have spearheaded a campaign involving over 700 entertainers opposing the use of copyrighted material by technology companies to generate AI without consent. The campaign emphasizes the importance of respecting creators' copyrights and calls for companies to compensate and seek permission from copyright holders.

According to Thai News Agency, the campaign argues that the unauthorized use of creators' work does not constitute innovation or progress, but rather theft. The entertainers involved in the campaign are not advocating for an end to AI technology; instead, they are urging for a respectful and fair approach towards creators' rights, with some companies already taking steps to comply with these demands.

The campaign also highlights the significant contributions of the entertainment industry in supporting millions of jobs and stimulating economic growth. Scarlett Johansson, who has previously been affected by AI-generated content using her likeness and voice, remains a vocal opponent of AI misuse.

Last year, Cate Blanchett and Joseph Gordon-Levitt, along with 400 other filmmakers, writers, actors, and musicians, signed an open letter to the White House Science and Technology Policy Office. The letter urged the administration to maintain copyright protections against an AI company order, emphasizing the need to protect creators' rights in the face of advancing technology.