Chiang Mai’s ‘Half-Half North’ Campaign Seen as Insufficient Boost for Tourism.
Chiang Mai: The private sector in Chiang Mai has expressed concerns that the ‘Half-Half North’ campaign may only slightly benefit tourism, rather than having a significant impact. Mr. Suphamit Kitjapipat, President of the Chiang Mai Tourism Business Association, highlighted that the current spending associated with the Aew Nuea Khon La Khrueng project is not as robust as anticipated. According to